GlobalFluency is a powerful communications partner with proven methodologies, innovative practices and global media and influencer relationships for building awareness and shaping perceptions worldwide. We excel in helping our clients develop compelling platforms and creative communications strategies that allow them to standout in today’s highly competitive and often crowded market place.
Our programs help shape positive market outcomes — from product acceptance and investor receptivity, to public interest and government action.
GlobalFluency has embraced highly effective methodologies, relationship management practices and standardized procedures that ensure a consistently high level of media and analyst communications in North America and all regions of the world. Our placement success in a wide range of print and broadcast media outlets is unmatched. We consistently deliver exceptional results as evidenced by our archive of placements available online. Our campaigns are led by fully engaged agency principals – many of whom are highly experienced former journalists from all media sectors.
Our perception management services have helped major brand leaders and emerging category challengers alike, including such companies as Alcatel-Lucent, A.T. Kearney, Borland, Computer Associates, Check Point, Dell, E3, Entrust, E*TRADE, Ernst & Young, Fujitsu, F-Secure, Guidant, HP, IBM, Logitech, Marvell Semiconductor, MasterCard International, Match.com, McAfee, PayPal, Pillsbury Winthrop Shaw Pittman, Postini, Telecommunications, Inc. (TCI), SCO, Seagate, Siemens, Sun Microsystems, Transmeta, Wyse Technology and many others.
Key perception management capabilities include:
- Communications counseling
- Strategy and messaging
- Corporate identity building
- Product launches and go-to-market communications
- Vertical market and customer evangelism
- Competitive market intelligence and combat communications
- Crisis management and issue containment
- Investor and financial relations
- Media relations
- Product publicity, reviews and awards
- Trade show and event marketing
- Speaker bureau set-up and operation
- Authority Leadership Marketing and executive branding
